Cookie Policy
Last Updated: July 18, 2026
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work more efficiently, to provide a better user experience, and to report information to website operators.
Cookies are created by the web server that hosts the website and sent to your browser. Your browser stores the cookie and sends it back to the server every time you make a subsequent visit. This allows the server to recognize your device and remember information about your previous visits, preferences, and behavior on the site.
Cookies do not typically contain personally identifiable information by themselves; however, personal information that we store about you may be linked to the information stored in and obtained from cookies. Understanding how cookies work helps you make informed decisions about your privacy when using our website.
1.1 First-Party vs. Third-Party Cookies
Cookies can be categorized based on who sets them:
- First-Party Cookies: These cookies are set directly by Tatte (the website you are visiting). They are used to enable core functionality, remember your preferences, and improve your experience on our site.
- Third-Party Cookies: These cookies are set by external services or partners that provide functionality or analytics on our behalf. Examples include Google Analytics, Google Ads, and social media platforms such as Facebook and Instagram.
1.2 Session vs. Persistent Cookies
Cookies also differ by duration:
- Session Cookies: These are temporary cookies that are erased when you close your browser. They allow a website to link your actions during a single browsing session.
- Persistent Cookies: These cookies remain on your device for a set period of time, even after you close your browser. They are activated each time you visit the website that created them. The duration varies depending on the purpose of the cookie.
2. How We Use Cookies
At Tatte, we use cookies to enhance your browsing experience on bakerytatte.rest. Specifically, we use cookies to:
- Ensure the website functions correctly and essential features are accessible
- Remember your preferences and personalize your experience
- Analyze how visitors interact with our website through traffic and usage data
- Measure the effectiveness of our marketing campaigns and advertisements
- Understand which menu items, pages, and features are most popular
- Improve website performance and troubleshoot technical issues
- Deliver relevant advertising content to you across the internet
- Support social media integration and sharing features
We are committed to using cookies responsibly and in compliance with applicable United States laws and regulations, including the Federal Trade Commission (FTC) Act, and California's Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) where applicable.
3. Types of Cookies We Use
We classify the cookies we use into four main categories:
3.1 Essential / Strictly Necessary Cookies
These cookies are absolutely necessary for the website to function properly. Without these cookies, certain features of our website cannot be provided. They are usually only set in response to actions made by you, such as setting your privacy preferences, logging in, filling in forms, or making an online order. You cannot opt out of these cookies as they are fundamental to the operation of our website.
Essential cookies help with tasks such as:
- Maintaining session continuity as you navigate between pages
- Enabling secure login and account access
- Remembering items added to your cart or reservation details
- Saving your cookie consent preferences
3.2 Analytics / Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are the most and least popular, and how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not be able to monitor the performance of our site effectively.
We use Google Analytics, one of the most widely used web analytics services, to collect and analyze data about how users interact with our website. Google Analytics uses cookies to track user behavior, session duration, geographic location, device type, and more.
3.3 Functional Cookies
These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly. Functional cookies help us:
- Remember your language or region preferences
- Remember your preferred location if you have multiple Tatte locations near you
- Provide enhanced, more personalized features on the website
- Store your dietary preferences or past order history for a more personalized experience
3.4 Advertising / Targeting Cookies
These cookies may be set through our website by our advertising partners, including Google and Meta (Facebook/Instagram). They may be used to build a profile of your interests and show you relevant advertisements on other websites. They do not directly store personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising, though you will still see ads.
4. Specific Cookies We Use
The table below provides detailed information about the specific cookies used on bakerytatte.rest, including their name, purpose, type, and duration:
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
_ga |
Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users and track sessions across the site. | Analytics | 2 Years |
_gid |
Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Stores and updates a unique value for each page visited. | Analytics | 24 Hours |
_gat |
Google Analytics | Used by Google Analytics to throttle request rate, limiting data collection on high-traffic websites to manage server load. | Analytics | 1 Minute |
_gcl_au |
Google Ads (Google AdSense) | Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks conversions from Google Ads campaigns. | Advertising | 3 Months |
_fbp |
Facebook / Meta | Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. Tracks user behavior across websites. | Advertising | 3 Months |
_fbc |
Facebook / Meta | Stores the last visit with a Facebook click identifier. Used to attribute conversions and track advertising effectiveness for Facebook Ads campaigns. | Advertising | 2 Years |
cookieconsent_status |
Tatte (First-Party) | Stores your cookie consent preferences so you are not shown the consent banner on every visit to our website. | Essential | 1 Year |
session_id |
Tatte (First-Party) | Maintains your browsing session as you navigate between pages on the website. Ensures continuity of your visit and any in-progress actions such as reservations or orders. | Essential | Session |
cart_token |
Tatte (First-Party) | Stores the contents of your online order cart or reservation selections between pages so your choices are not lost as you browse. | Functional | 7 Days |
user_preferences |
Tatte (First-Party) | Remembers your language, location, and display preferences to personalize your experience on future visits to our website. | Functional | 6 Months |
_hjSessionUser |
Hotjar | Used by Hotjar to persist the Hotjar User ID, unique to that site on the browser. Ensures data from subsequent visits to the same site are attributed to the same user ID. | Analytics | 1 Year |
IDE |
Google DoubleClick | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads. Used to measure the effectiveness of an ad and target ads to the user. | Advertising | 1 Year |
5. Managing and Disabling Cookies
You have the right to decide whether to accept or reject cookies (except for strictly necessary cookies). You can exercise your cookie preferences through the following methods:
5.1 Browser Settings
Most web browsers allow you to control cookies through their settings preferences. You can typically set your browser to:
- Notify you when a cookie is being set
- Block all cookies or only third-party cookies
- Delete all cookies when you close your browser
- Review and delete individual cookies stored on your device
Below are direct links to instructions for managing cookies in the most popular browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
- Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies
5.2 Opt-Out Tools for Specific Services
You can opt out of specific third-party tracking and advertising cookies using the tools provided by those services:
| Service | Opt-Out Link | Description |
|---|---|---|
| Google Analytics | Google Analytics Opt-Out Browser Add-On | Install this browser add-on to prevent your data from being used by Google Analytics across all websites. |
| Google Ads | Google Ads Settings | Manage your Google advertising preferences and opt out of personalized ads. |
| Facebook / Meta | Facebook Ad Preferences | Control how Facebook uses your data for advertising purposes across its platforms. |
| Digital Advertising Alliance (DAA) | YourAdChoices Opt-Out | Opt out of interest-based advertising from participating companies in the United States. |
| Network Advertising Initiative (NAI) | NAI Opt-Out Tool | Opt out of targeted advertising from NAI member companies. |
5.3 Do Not Track (DNT) Signals
Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. While we respect your privacy preferences, our website may not yet fully respond to DNT signals. We encourage you to use the opt-out tools listed above to exercise greater control over your data.
6. Impact of Disabling Cookies
While you have the right to disable cookies, doing so may affect your experience on bakerytatte.rest. Below is a summary of how disabling different types of cookies may impact your visit:
| Cookie Type | Impact If Disabled |
|---|---|
| Essential Cookies | The website may not function correctly. You may be unable to complete online orders, make reservations, log into your account, or save your privacy preferences. Core navigation may be disrupted. |
| Analytics Cookies | We will not be able to collect data about your visit or understand how you interact with our site. This limits our ability to improve the website and fix issues that affect users like you. |
| Functional Cookies | Your preferences (such as language, location, or dietary settings) will not be remembered between visits. You may need to re-enter information each time you visit the site. |
| Advertising Cookies | You will still see advertisements, but they will be less relevant to your interests. You may see the same ads repeatedly and miss promotional offers from Tatte that are relevant to you. |
7. Your Privacy Rights Under U.S. Law
Depending on your state of residence, you may have certain rights regarding the cookies and personal data we collect through our website:
7.1 California Residents (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) grant you the following rights in connection with cookies and personal data:
- Right to Know: You have the right to know what personal information we collect through cookies and how it is used and shared.
- Right to Delete: You may request deletion of personal data collected through cookies, subject to certain exceptions.
- Right to Opt Out of Sale or Sharing: You may opt out of the sale or sharing of your personal information, including data collected through advertising cookies. Visit our Do Not Sell or Share My Personal Information page or contact us directly.
- Right to Limit Use of Sensitive Personal Information: You may request that we limit the use of any sensitive personal information collected through our website.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
7.2 Other U.S. Residents
Various U.S. states have enacted their own consumer privacy laws that may grant you similar rights regarding cookie data and personal information. We comply with applicable federal and state laws, including the Federal Trade Commission (FTC) Act, which prohibits unfair or deceptive practices related to consumer privacy and data security.
To exercise any of your privacy rights, please contact us using the information provided in Section 9 below.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, regulatory requirements, or our business practices. When we make significant changes, we will notify you by updating the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and what choices you have.
Your continued use of bakerytatte.rest following the posting of any changes to this Cookie Policy constitutes your acceptance of those changes, to the extent permitted by applicable law.
9. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.
Tatte — Contact Information
- Company: Tatte
- Website: bakerytatte.rest
- Email: [email protected]